It is easy to just jump in and decide you want to do freelance writing, but to actually write and understand the business that goes on can be a bit difficult. I often have new writers coming on to me and asking about specific terms and what they actually mean, so I decided to compile a whole list of terms for you to refer to whenever in need
- Ghostwriting – You write the piece, you get a pretty good pay out of that piece (Hopefully!) but you don’t get the credit for it. This is a very common practice on websites today when the brands want to hire professional writer to write on behalf of those brands. I know a lot of writers have a problem with it. I personally don’t mind until it is helping me pay my rent.
- Copywriting – This is all about creating professional and promotional content for companies to increase their business. There are ecommerce business, startups, restaurants – everyone and everything just leads back to copywriting
- Lead magnet – You see those websites that have pop ups for subscription, claiming to give you an amazing ebook right when you subscribe ?(Well, in my defence, the pop ups on this website just innocently ask you to subscribe without any bribes) Those are lead magnets. And pop ups are not the only kind of lead magnets, clients are looking for writers that can write good lead magnets and lead the customers back to their website
- TL;DR – Stands for Too long, Didn’t read. Don’t ever say that to a writer. Ever.
- Escrow – That’s a term you will usually come across on sites like Elance and Upwork. When a client hires you for X $ , he has to actually pay then to the site and that money is help with the website for your and client’s payment protection. The escrow money is released after the project is completed, or if the freelancer fails to complete it the money can be returned back to the client.
- Pitch – Pitching your idea for the project to the client. Exactly how it is in the real world ( Yes, I call that the real world)
- Portfolio – This is your chance to impress the client with all the previous amazing work that you have done. You don’t have to list everything that you have done, just some of your best works
- Bio – A little piece of information about you that is published in the article along with your name
- Advertorial – An article that tries to convey how amazing a company is, we make it look like a normal article for the readers but the space that its published in is usually bought by the company
- Deadline- That killing date which makes you work all tonight. I don’t think this term needs more information
- Dek – A short summary of what the article is actually about, for those who just want to skim through
- Lede – The major ‘hook’ that makes the articles interesting and intrigues the reader to read more
- NDA- A classic non-disclosure agreement that many clients require you to sign and submit before starting on the project for privacy reasons
- Billable Hours – When clients hire you for hourly basis, you have to report them the total billable hours in order to get the invoice cleared
Tip – Work on fixed prices instead of choosing the hourly rate.
- Technical Writing – Usual IT, tech content that many of the companies need these days. It could be straight up IT stuff or just content writing for an IT company’s website
That’s all for now !