Have you heard about the terms blog post and article before? Do you know the difference between the two or are you using them interchangeably?
Did you know, not knowing the difference could cost you a lot of money?
Traditionally, what you wrote on print media was called an article and what you wrote online was called blog post. But, with so many publications springing up online, the difference now is not as clear as you would expect.
These are generally short pieces, probably 300-400 words. The writing is in first person and you are supposed to give your own opinion here. There is never really any editor involved, and of course, you are supposed to make sure they are SEO optimized. Sort of what I do on my personal blog.
Pay – $5-$30
These pieces need to be completely unbiased and your opinion shouldn’t alter it. The grammar needs to be spot on and you would probably be working with an editor. Articles also need a lot of time for research. While blog posts take a few hours, articles can take you days to complete.
Pay – $100 – $500
Do you see the difference now?
How to get the right pay?
The fact is – most of the clients are confused about these terms as well, and that is why, they had rather pay normal blog post prices, even for articles.
But, it’s your responsibility to get the right pay.
When a client assigns you a blog post or an article, ask him what exactly he needs from it. Does he want a completely original piece with extra research or does he just want a simple blog post?
This will define the total time it would take for you to research and write the project, and you can decide the pay accordingly.
Is it really an article but the client is calling it a blog so that he can pay you the blog rates?
Once you realize what the client is really after, you have to convince him to offer you more rates.
Offer your blog post rates as well, but let them know that you wouldn’t be able to do much research from your end since the amount being offered is less.
What to charge
The charges I mentioned above are just an estimate and they will depend highly on the type of articles and blogs you are writing.
What I like to do is, I estimate the total amount of time it would take for me to complete an entire article, and this includes researching, gathering stats, writing, editing and finding the right pictures. After that, I let the client know my rates.
How do you differentiate between articles and blogs? Do you use them interchangeably or is your definition different from mine?