How to use Linkedin to get more Freelance Writing Jobs
By Ritika Tiwari / January 9, 2017 / Comments: 2
LinkedIn is one of the most useful social media platforms for freelance writers where they can score a multitude of freelance writing jobs, and yet, many don’t seem to take this incredibly useful website seriously.
While Twitter, Facebook, or Instagram might seem fun to use, the truth is – people aren’t really serious on there. Whereas, LinkedIn means serious business.
I cannot tell you the amount of times I have been contacted by prospective clients who discovered me through LinkedIn, and the amount of projects I have got just because of LinkedIn.
If you too are a freelance writer constantly looking for new opportunities, then here is how you can use LinkedIn to its fullest:
Getting started: Making the perfect LinkedIn profile
1. The title of your profile should be clear and contain keywords
The title of your profile goes right under your name, and it’s the first thing everyone sees. Also, LinkedIn uses the words in your title as keywords when someone else searches on the website.
So writing fancy titles like – The pen is mightier than the sword or Trying to follow my dreams will not work!Your LinkedIn profile title has to be simple and straightforward. Click To Tweet
For instance, if you are a freelance writer with expertise in technical niche, then your profile title could be – Freelance Technical Writer or Freelance Writer / Technical Writer (the latter will help you target both keywords, while the former will only target one keyword)
2. Your profile bio should be sparkling (and an interesting read)
You are a writer, and that should come off in your LinkedIn profile’s bio. Take some time in writing it and make sure it’s perfect and humorous at the same time. Do not forget to add a link to your portfolio, your expertise, and contact information.
3. Add only the ‘relevant’ experience
While you might have worked with a lot of clients, don’t add all the experience on LinkedIn. I would suggest filtering it out and only adding experience that actually looks impressive on your profile – add websites/newspapers that are known around the country or globally.
4. Ask your clients to write recommendations
If you are connected with some of your previous clients on LinkedIn, then approach them to write a recommendation for you. The recommendations will definitely help create a more approachable and reliable image for you.
5. Put up a picture which delivers your message
You are a writer and your picture on LinkedIn should be able to deliver that message. Don’t put a picture that makes you look like an Instagram model, and at the same time, don’t just put a picture of a pen and be done with it.Upload a picture on LinkedIn which looks smart and intellectual. Click To Tweet
6. Connect with all previous clients
Make sure you connect with all the clients you have worked with in the past and keep them updated with all your recent work. You never know when they might require your services in the future.
7. Add editors or clients you would want to work with
There are many editors of elite publications and websites on LinkedIn, and of course, connecting with them will be a great step for you. But in doing so, you shouldn’t seem too desperate. Take time to read some of the recently published work of that editor and tell them that you liked the piece a lot.
8. Join relevant groups
There are many writer groups on LinkedIn, which won’t just help you score new projects but can also help you become a better writer.
9. Share your recently published work
By sharing your recently published work, you can let all your connections know that you are still writing and doing great at it. This also gives you an opportunity to put your work in front and centre.
10. Write posts on LinkedIn
Another way of showcasing your talent on LinkedIn and garnering attention is by writing posts on LinkedIn itself. Try to choose more professional topics, related to what you usually cover, instead of something too personal.
11. Check who’s viewed your profile
You might not know, but you can see who views your profile on LinkedIn. You can also see the designations, industries, and companies of users who see your profile. This gives you a great advantage to see who might or might not be interested in your services.
12. Contact people via InMail
With its InMail service, LinkedIn lets you contact all your connections directly, without having to fuss about emails. This means you can pitch to editors, and contact prospective clients directly through LinkedIn.
13. Apply for full-time jobs (but ask if you can join as a freelancer)
LinkedIn is where many companies publicize their vacancies, and chances are you will find many full-time writer vacancies on there. Now what you can do is – Still apply for the full-time position but let them know that you are a happy freelancer just looking to work with the company as the opportunity seems great.
Have you ever scored a freelance writing job through LinkedIn?