How to set rates as a Freelance Content Writer
By Ritika Tiwari / September 14, 2016 / Comments: 1
If I have been asked one question over and over again by new freelance content writer, then that is – What should be my freelance writing rates?
And I always have to give people the same old boring answer – Your freelance writing rates cannot be set by me, it has to be set by you.
You will often find yourself competing against writers who charge way less than your imagination. These are the same writers who don’t think they can provide the required quality, and hence, they lower down their rates to get more work.
And often, good writers get intimidated by these low-paid writers, and they get tempted to lower their rates as well.
Don’t lower your rates to get more work, set your rates and stick to them.
Don’t work with clients who don’t want to pay you what you are worth.
Do not compare yourself with other freelance content writers
When I started out, I saw two kinds of freelance writers that apalled me– One who were very rich and decided their own rates. They looked like writers, but they weren’t.
They were running their content writing agencies, giving out work to other writers. These writers cared more about bulk projects than anything else.
And then, there were lowly paid writers who worked for these content writing agencies.
These kind of writers didn’t decide their own rates. They took whatever rate they were given because they just wanted to work. Most of them were writing 3000-5000 words a day.
But, I didn’t want to be any of these freelance content writer. I wanted to provide quality and that meant I had to increase my rates, more than most writers.
Of course, there was a risk, but I wanted to give it a try because I was sure there were clients around who would appreciate quality over quantity. And I was right!
Keep your rates simple
Do not give every client a new or complicated rate. You are a writer, not an accountant. Keep your rates simple, so its also easier for you to tally.
Remember to negotiate rates from a position of strength. The client does not get to decide the rates, you do.
If you already know the exact amount of work to be done, give the client a total project rate, and be done with it.
If the work will vary, you can decide on per article rates too.
Do not keep a fixed per word rate
I have seen freelance content writer charge the same fixed per word rate for any kind of project and that is utterly wrong. Some kind of topics might just require an hour to finish 1000 words.
Others might require so much research that it might take you 6-7 hours to complete a 1000 word piece.
Understand the niche, and then charge accordingly. Putting up a fixed rate will only make you end up in a ditch.
Charge for extra work
Don’t just provide extra perks to your clients out of good will. While its okay to do some extra work for your long-term clients, some people can take advantage of it.
If a client is asking for rushed and priority work, charge extra for it.
If a client is asking for extra revisions, charge extra for it.
Learn to say no
If a client doesn’t seem to agree with your rates, move on. Trust me when I say this – There are plenty of other fishes in the sea.
Do you keep a fixed rate for all your projects too?